And it doesn't taste that good either.
Notable Calls is out with an article on this one where Piper Jaffray has increased their target from $18 to $31 on Jones Soda - JSDA. Note that it is now at 24.75 so I guess they are a bit late to the dance. If I were to guess I'd say 18 a lot sooner than 31 - it looks over-extended to me. I wouldn't buy it here but if it did come back to 18 I might take a shot.